How to Charge What You are Worth

Do you feel you need to lower your prices to make your offer affordable for your clients?

I keep hearing this consistently.

“I feel guilty having people pay me what I’m worth.”

“I want to lower my offer to make it affordable because I don’t think they have the money to pay for it.”

Or maybe you feel uneasy competing with others when they offer the same product or service, saying, “there are not enough clients or resources to go around.”

Your relationship with money can be tricky.

If you struggle to charge what you are worth or feel competitive with others, it may stem from your subconscious feelings around money.

You may not be aware of these thought patterns, but a negative association with money may be holding you back from creating true financial freedom.

The most common money blocks are:

  1. Poverty consciousness: believing there is “not enough.”
  2. Money guilt: Feeling unworthy or undeserving of wealth.
  3. Fear of money: Believing bad things happen when you get more money.

If you feel guilty because you believe there is not enough, you are experiencing poverty consciousness. This ideology often stems from a childhood experience where there was a lack of resources or the adults around you exhibited stress around money.

Phrases such as “money doesn’t grow on trees” may even create a sense of lack in your unconscious belief system.

So what do you do about this?
A great way to overcome poverty consciousness is by finding evidence that your beliefs are false.


Over generations, your ancestors passed down ideas that you most likely accepted without question. Those beliefs eventually became your reality and later a self-fulfilling prophecy.

If you think there is a lack of money, you then expect this, which you will later find, confirming your existing belief to be true.

So, let’s get started. What is the truth?

Step 1: What are your existing beliefs?

The first step is to understand your current thinking around money. Often your ideas can be buried underneath a veil of denial, so dig deep.

Do you think that receiving money will take away from others?

Is there a pie in the sky that will run out of slices?

Are there limited resources to go around?

Or maybe you feel others don’t have enough wealth to pay you?

Next, outline why you feel this way. Is there anything holding you back from believing there are enough resources in the world to create your financial freedom?

Step 2: How are you wealthy?

Identify where you can find evidence that you have abundance in your life right now. The goal is to list as many areas as you can.

woman, mother, child-2566854.jpg

Wealth can include running water, a warm home in the winter, a loving family, delicious food, or any other gifts you have in your life.

A comparison can also be helpful. Where do you see that you have more wealth or possibilities than those who have less?

Keeping a gratitude journal can be a great way to tap into this and to appreciate your own life experience.

Read How to Feel Joy in Every Moment to discover how gratitude can create an abundance mindset along with many other benefits.

Reflect on past experiences. Were there times in your life when the money came quickly to you right when you needed it or seemingly out of nowhere?

Were you able to pay that one bill right on time when you didn’t think you could?

Did you get a check in the mail for something that you did not expect?

How were you taken care of financially in the past when needed?

Sometimes you may feel that you are running out of money. Ask yourself, “can I afford my bills each month, and do I have a roof over my head?”

Step 3: Where is there prosperity in the world?

Believing that there are limited resources to go around creates a sense of lack. You may have grown up with challenges around money and now think there is not enough.

To create evidence of wealth, make a list of where you see true riches in the world.

Research how many millionaires and billionaires there are in your country, state, or city. How many are there in the world?

What types of businesses are profitable? Can you find someone else who is successful in your industry?

Next, research how many clients in your niche there are in the world. Notice that the number of clients looking for services drastically outweighs the number of businesses. There are many more clients out there than you can serve.

Also, what evidence have you had that the right clients will find you?

Have you also received the right products or services when you needed them?

If you change your mindset, how will you create more wealth?

Step 4: How is your offer valuable?

First, outline what value or benefits your product or service brings. It’s essential to understand your worth. Write down 50 reasons how your product or service is beneficial to your ideal client.

Next, reflect on your pricing.

Would you pay for this if you were looking for a similar solution?

If you had the same problem as your client, would you find a way to get the money?

Do the benefits of your product or service justify the cost?

Also, have you paid for something similar in the past? If so, how did it improve your life?

Step 5: What are the benefits of paying?

Sometimes it’s easy to forget why paying for products or services is worthwhile. In the past, have you paid for something that helped you, and you felt good about your purchase?

Have you ever noticed that when people do not pay, they may not be as invested and fail to show up for themselves?

Do you find that you are as dedicated or invested when you pay a lower fee?

By allowing people to pay you, you are helping them succeed. They are investing in themselves.

Also, when someone charges you a lower amount because they feel you cannot afford it, do you feel good about yourself? Sometimes when you charge less for your products, it also creates a sense of lack in the client, which is harmful to their self-esteem.

Last, often the client can afford your fee, which may damage your relationship in the future as it may cause resentment.

If you charge appropriately, there is a level of mutual support and respect.

Charging reasonable prices allows you and your client to show up 1000% to succeed.


Poverty consciousness can cause you to feel guilty charging what you are worth and create a need to compete as you think there are not enough clients or resources to go around.

By following the steps outlined, you can develop a new understanding of your money mindset blocks and create new abundant beliefs so that you can confidently charge what you are worth.

Step 1: What are your existing beliefs?
Step 2: How are you wealthy?
Step 3: Where is there prosperity in the world?
Step 4: How is your offer valuable?
Step 5: What are the benefits of paying?

If you want help overcoming money blocks to confidently charge what you are worth, book a Free Discovery Call Here.

I am looking forward to hearing from you!
Michele x

Like this article?

Leave a comment

Share on Facebook
Share on Twitter
Share on Linkdin
Share on Pinterest

Leave a Comment

Your email address will not be published. Required fields are marked *