How to Write “Sexy” Scroll Stopping Content

You know you should be creating content, but it seems so hard.

Perhaps you feel paralyzed and don’t know what to write. Or maybe you are stuck because you get crickets.

On top of this, digital marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 ads each day.

So how can you stand out and make content that interests people with all this noise?

And if you don’t know what you should be writing about, read How to write original content that converts.

Part 1. First Impression

First impressions are everything, so you must grab your ideal client’s attention within the first 3-5 seconds.

1. Great Visual

2. Attention-Grabbing Headline

The most crucial element is your headline or hook. Create a headline that makes your client stop scrolling to read your post. Rise above the noise.

You have one or two sentences to capture the attention of someone scrolling or passing by a magazine rack.

Instead of “Exercise is the key to weight loss,” say “Exercise is a scam,” and then in the meat of the content, “Ever felt like exercise is a scam? I felt like this until..”

Leaving an open loop or cliffhanger at the end of the sentence can also keep your audience yearning for more. Omit details so that curious readers continue reading to solve the “mystery.”

An example may be, “We will see a shift in purchasing next year.” What is the shift?

Excellent Hook Examples:

1. Drama: Create an emotional or drama response. “Omg, my client just said this to me…” or “Meditation is a scam.”
2. Mechanism: Choose words that pique curiosity, like this or these. “This technique creates an irresistible yes.”
3. Empathy: Highlight your ideal client’s pain point by showing you know what they are going through. “How to fight loneliness with wisdom.”
4. Social proof: Highlight what everyone is talking about or already knows. “3 sales tricks every sales expert knows about.”
5. Belonging: Tap into your ideal client’s identity or values. Example: “5 things only female entrepreneurs truly understand.”
6. Benefit: Highlight ideas that move your ideal client towards pleasure or away from pain. “6 ways to alleviate stress when you want to quit.”

Do some research on successful people in your industry. What works or does not work? And which of your posts get a lot of comments and likes?

Part 2. Your “Sexy Body”

After drawing the reader in, authentically show up with clear, compelling communication so that people continue to know, like, and trust you. Place your best work towards the top of the piece. Make sure you don’t bury your best work!

1. The Elephant in the Room: Target Ideal Client Problems

Okay, let’s be honest here. Are you writing most of your content all about you?

Here’s the thing. No one cares. And I mean this in the nicest way possible, but really, most people care about how it applies to or affects them. Focus on WIIFT (What’s In It For Them).

Highlight relatable significant pain points specific to your ideal client’s needs. Solve actual problems by tapping into their challenges via market research or client conversations.

Desires will most likely fall into one or a combination of three categories:
money, sex, or health.

Your content aims to help shift perspective, perception, or beliefs. Does this content give your audience an “aha” moment, or is it just noise? Does this make them want to invest in themselves?

Help create awareness around mistakes they may be making or show how to overcome obstacles. Be specific by highlighting symptoms of their problems and tangible solutions. What do they want, and how will they know when they have achieved the result?

Your content should prequalify and presell your client by talking about important areas that matter to them.

2. The Art of Storytelling

Ever notice that you are on the edge of your seat when listening to a gripping story? Your heart is racing, chills down your spine, you even have goosebumps. You feel like you know the characters intimately and deeply care about the outcome.

And keeping the reader interested is critical, especially on algorithm-based platforms that push content with high reader retention.

Combining storytelling with empathetic listening will create an emotional connection, build trust, and attract clients without being “salesy.”

People also remember stories. Physiologically, your brain lights up in a neural coupling process. The listener not only develops empathy and trust in the storyteller but retains 65-70% of the information shared vs. only 5-10% during a dry presentation.

A great story has a context with a likable hero (your client), a conflict where they encounter roadblocks, and as the tension builds, they bridge the gap and emerge transformed.

Paint a clear picture to evoke emotion, gain excitement, or create aspiration.

Share what you know, a lesson learned, something fun or funny, or something meaningful, authentic and vulnerable. When you write, imagine you are talking directly with your ideal client and asking what they need to hear from you.

3. Use Simple “Sexy” Language

Keep it simple: Write this in plain language that anyone can understand.

Use language they understand, so stay away from industry-specific jargon your audience may not know, like “VA,” “SEO,” “freebie,” or “limiting beliefs.”

Use your ideal client’s language to naturally grab their attention, drawing them deeper into your content. As you solve their problems, you will also build trust.

Always steer clear of fluffy intangible language like “live your best life.” Instead, look for tangible results by asking how they will live their best life. If you are a mindset coach, perhaps you help your clients make money vs. clearing mindset blocks.

And just for fun, run your language through a readability test here: LINK

Part 3: Clear CTA

Create a smooth transition into your call to action or CTA. A call to action is an invitation to take the next step with you.

1. Give clear, specific instructions on what action to take next.

If you tell your audience exactly and precisely what to do next, they are more likely to move forward.

Example: “Dm me the word CALL” would be a much better outcome than simply saying, “Let me know if you are interested.” How will they let you know?

3. Stick to one call to action whenever possible.

People are more likely to take action when there is one clear path versus many. When people are overwhelmed, they do nothing. A study done on Linktree showed that people are less likely to click when there are multiple choices.

4. Always answer the question of what is in it for them.

Book a call so that you can do what? Offer something enticing that will make them want to sign up.

Recap:

Grabbing the attention of your ideal reader requires some thought. You first need great visuals and an attention grabbing-headline to hook in the reader so that they want to read your work.

But it doesn’t end there. Keep readers engaged by using compelling storytelling and simple sexy language that solves their pain points. Wrap it all up with a clear, persuasive Call to Action that gives your reader the exact steps they need to work with you.

And if you need help creating a customized business action plan to start seeing results, email me at michele@micheleleah.com with the word PROGRAM.

I look forward to reading your compelling content!
Michele x